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RPA | Leasing & Marketing For Property Managers

RPA | Leasing & Marketing For Property Managers

Leasing and Marketing for Property Managers is a resource and how-to guide for property managers who have been assigned the additional responsibility of leasing. The course covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. You will be provided with websites, techniques, and valuable resources to smooth your transition from property manager to leasing agent.

As a property manager/leasing agent, you must be effective in placing customer needs ahead of other considerations. You must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts, because it is cheaper to keep a tenant than to have to spend money finding a new one.

Upon successful completion of this course, learners will be able to:

  • Chart and rate comparative properties in your market
  • Develop advertising and media buying savvy
  • Employ proper public relations
  • Develop parameters to lease space effectively
  • Identify prospective tenants and make them aware of how your building suits their needs

Diana Hernandez, RPA | EQ Office
Diana G. Hernandez is a Senior Property Manager for the Northern California Region for EQ Office. She has over 20 years of commercial real estate management experience in operations, financial planning and reporting, and tenant relations gained from managing office properties in Southern California, Northern California and Washington. She is passionate about environmental issues and creating green opportunities at the buildings and she is an advocate for property involvement in their local community. Diana previously chaired and participated as a member of several committees and served as a BOMA Board Director for BOMA Oakland/East Bay.

Glenn Good, CPM, RPA, FMA, LEED Green Associate, BOMI-HP | Tishman Speyer
Glenn Good is the General Manager of 333 Bush in San Francisco for Tishman Speyer. He is an experienced, results-oriented real estate executive with expertise in commercial property and facilities management as well as leasing. Glenn has a strong background in market analysis, planning, implementation, security, budgeting, strategic planning and tenant relations. Glenn is currently the President Elect of BOMA San Francisco and a Board member of BOMA California.

Wednesdays & Thursdays | 1:00 p.m. - 4:00 p.m. PST
3/3/21, 3/4/21, 3/10/21, 3/11/21, 3/17/21, 3/18/21, 3/24/21, 3/25/21

Live Virtual Learning Platform

CLASS FEE: $1,250
The registration fee includes an eBook for the course.  If you would like to order a printed copy of the book, it is an additional $60.  If you would like to enroll in the RPA designation you must pay the $225 enrollment fee. If you are looking to take a single course, you must pay the $100 single enrollment fee in addition to the class fee. 

To pay by check, click here, to complete the registration form and return to Sylwia Preis at for an invoice. Please mail payment to BOMA SF, 233 Sansome Street, 8th Floor, San Francisco, CA 94104.


3/3/2021 1:00 PM - 3/25/2021 4:00 PM
United States


Wednesday, 03 March 2021

Student selects this one-time, $225 fee if enrolling in the RPA designation program. One time fee covers all courses in the series.
3/3/2021 1:00 PM - 3/25/2021 4:00 PM
3/3/2021 1:00 PM
Student selects this $100 fee if taking a single BOMI course and not already enrolled in the RPA program.
3/3/2021 1:00 PM - 3/25/2021 4:00 PM
3/3/2021 1:00 PM
A printed copy of the course materials is available for an additional $60.
3/3/2021 1:00 PM - 3/25/2021 4:00 PM
3/3/2021 1:00 PM

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